Today’s CBD industry is sidestepping the great advances made over the past 113 years to subject health claims to careful investigation, providing accurate information to the public and ensuring the safety, efficacy and purity of health-related products. It is well known that CBD is going into myriad products because of the widespread and growing – the unprecedented – mystique associated with the substance. In the absence of meaningful regulation, CBD will pose a major threat to public health and safety. We appear to be at that dangerous point already.