With Halloween just around the corner it is a good reminder to be alert of what your kids bring back with them in that plastic jack-o-lantern. In Colorado (where pot is legal) marijuana is marketed to children with brightly colored packaging and a look that is indistinguishable from normal pot free candy as the video below shows.
Edibles comprise 45% of the pot sales in Colorado and contain large amounts of THC. Legalization efforts such as Prop 64 in California create a foundation for the construction of an aggressive corporate industry for pot. That industries goal will be garnering heavy daily users of their product and getting them using early.
We at CALM urge parents to be wary and be mindful of this years Halloween candy.